Gnoo Blas Classic Car Club had never leveraged paid social advertising before. Sauce Design created a social ad campaign with animated posts, reels, and copy, advertising the 2024 event.

Years of hard work by the committee and club members, recent streamlining of the entrance process with online ticketing, and organic (non-paid) posting by the club on Facebook, along with this paid campaign resulted in the largest number of vehicle entrants and visitor numbers ever for the Gnoo Blas Classic.

The campaign ran for two months across Facebook, Instagram, and Messenger and targeted the states of NSW, QLD, ACT, and VIC for the 2024 event.

Snapshot of the 2024 social advertising campaign

  • Almost 1.2 million impressions (more than 285,000 people saw one or more of the ads at least 1.5 times) resulting in over 5,100 link clicks
  • Total ad spend of less than $800
  • The audience was overwhelmingly male and most within the age range of 30-65