The West Orange Motors logo forms a graphical acronym with a strong typeface that is pointing/moving forward. The ‘O’ is in motion and resembles the open road or a moving wheel. The letterforms all together also show the motion of the many moving parts in an engine, as your eye travels up and down from left to right. A classic geometric typeface balances the overall form.

West Orange Motors logo styled in situ
West Orange Motors signage and signature mockup
West Orange Motors logo on homepage mockup