This design was thrown in as a wildcard and the client loved it! The original brief for this logo was to incorporate a graphic of a new piece of equipment — an earth-moving digger — which didn’t gel with the Kelpie dog — icon from a previous business.
The Kelpie is used as more of a mascot here ‘leaping to action’ and reinforcing the B.
Known as a working dog, the Kelpie is quick, agile, and always on the go, so in the kelpie spirit for the back of the business card design we incorporated this in a playful nature.
