Media Design
James of Madden Partners asked us to create newspaper adverts for their tax time advertising in the local Central Western Daily. We love working with James as he’s happy to give us total creative license, and we can usually incorporate some humour.
We designed quarter-page and half-page ads around the theme of the increasing costs of living. With the tagline “Feeling the squeeze?” and a photo shoot requiring some hand modeling and various cups of tea, we came up with a concept.
We created the cute character of a tea bag that has been dunked one too many times and is all squeezed out. His call to action is to “get the most out of your tax” with Madden Partners.