Before their new brand identity, Nashdale Orchards had packed their premium apple and cherry produce into generic style boxes. They decided it was time to stand out from the crowd at the buyers’ markets.
The new packaging design is richly coloured, with a combination of contrasting rubine red and pale pink background. A randomised decorative pattern with flat geometric elements and layered with etching style illustrated cherries and blossoms. The design has a fun and fresh look with a touch of femininity.
The design is a CMYK + 2 spot colour print with gloss varnish finish and is printed by Glamapak.