An initiative of Regional Development Australia Central West, Farm to Organisation is a pilot program designed to connect local food producers with organisations to enable the direct supply of fresh produce. Through the efforts of education, connection and collaboration Farm to Org plans to build on established food systems in the Central West region of New South Wales, Australia.
The logo design features a rustic looking farm truck, carrying the ‘farm to’ the ‘organisation’. A colour palette of fresh greens and touch of blue invokes the countryside where food is being grown and reared. A touch of handmade style represents that the program is about connecting farmers directly to their potential buyers.