,

Jan Richards Consulting – new brand identity design

Jan Richards Consulting Brand Identity

Logo design

We love this logo design we created for our dear friend, who formed Jan Richards Consulting  – a new business venture supporting the library sector – particularly public libraries – through consultancy services – strategic planning, training, report writing, advice.

The brand identity needed to appeal to local public libraries, government agencies both locally and internationally. And present a professional image; classy, simple, and trustworthy.

Our design uses a classic initials-based graphic and typeface. However, the initials have a difference – the ball terminals of the letters form quotemarks, and these become a stand-out graphic element across her collateral.