Madden Partners planned to create three targeted social media campaigns. ‘No MOre Tears Over Tax Time‘ campaign targets Low Income Tax Returns with the target audience for younger people ages: 15 – 25, part-time workers, in retail and hospitality industry. Another campaign aimed at jackaroos and jillaroos working in remote locations – and the obvious advantage of taking care of their tax returns without the need for in-person appointment.
‘Is your TAX in a Critical Condition‘ campaign was an offer in support of our local health service with a discount for all workers at Orange Health Service.
