West-Orange-Motors-logo-design by Sauce Design

After 40 years of operation in the central west, the new General Manager of West Orange Motors came to us requesting a new brand and logo design.

They approached us with a very open design brief. The only restriction was that the logo be two-dimensional so that it could appear exactly the same no matter the form of media.

West Orange Motors is the largest local, one-stop shop with a wide range of new and used cars and trucks, along with service, finance, and parts. Their target market was described as anyone with a driver’s license, and their tagline has always been “Driving The Central West”.

The business had never had a graphic logo, rather the text was spelled out in a brush script typeface. With this in mind, before starting any concept work we put together a collection of style examples. This is really helpful as a part of the discovery process and allows a client without any preconceived ideas to define their preferences.

WOM former logo

WOM former logo

West Orange Motors logo styled in situ

West Orange Motors logo styled in situ

 

West Orange Motors logo on homepage mockup

West Orange Motors logo on homepage mockup

West Orange Motors logo design by Sauce Design

The logo design

The West Orange Motors logo forms a graphical acronym with a strong typeface that is pointing/moving forward. The ‘O’ is in motion and resembles the open road or a moving wheel. The letterforms all together also show the motion of the many moving parts in an engine, as your eye travels up and down from left to right. A classic geometric typeface balances the overall form.

West Orange Motors signage and signature mockup

West Orange Motors signage and signature mockup