Weemala Farm logo design by Sauce Design

Deborah of Weemala Farm enquired about logo design for their regenerative farm. They are small farm beef producers who care deeply about the animals in their care and the planet.

I really would like our logo to convey that we are farmers who care about the planet, and the animals in our care, and we are passionate about farming differently.

 

From our earliest conversations, we were convinced that Sam, their Speckled Park Steer who enjoys a daily ear scratch and has become the unofficial farm mascot, should be the star of their logo and identity.

From here, we explored various illustrative styles with Deborah and Mick until we settled on a clear favourite. Then we worked from photos of Sam and a painting that a friend had gifted them, and created his hand-drawn ‘portrait’. Finally, a¬†weathered, country-style typeface encircles Sam’s head while he chews happily on a grass stem in bloom.

Sauce Design also created business cards and a simple ‘story-telling’ website. It is now a point of contact for potential customers and people interested in regenerative ag and sustainable beef.

Sam, Speckled Park Steer and now official Weemala Farm mascot

Weemala Farm business cards design

Weemala Farm business cards design

Weemala Farm website homepage

Weemala Farm website homepage