OCT 2009 Subscription SeasonThe brief was to create a new theme look for promotion of the 2009 Subscription Season, tying all aspects of the printed material together.

Sauce Design developed a custom diecut invitation complete with interactive fold-out ‘chair’ inviting recipients to “Take a Seat”. This was a continuation of the Q & A dialogue from our previous design theme (“Do you love Theatre?”) and a play on words highlighting the recently completed refurbishment of the seating in the theatre. The phrase was also familiar to the target audience – echoing the fundraising campaign for the seating with a similar name.

The result was a fun, inviting campaign with visual elements portraying a back-stage theme. The patron is given a birds-eye view from behind-the-scenes, with a sense of the exhilaration and excitement building up to the hold your breath moment – as the curtain opens. All promotional material was branded with a similar look and feel, identifiable colours, and the text speech bubble was a repeat call-to-action .


A6 Booklet – 52PP + 4PP Cover
A6 6PP ‘Z’ fold Custom Diecut Invite
A6 2PP Teaser
A1 Posters
A6 4PP Calendar Schedule
Newspaper Advert

All material printed on 100% recycled matt uncoated stock.